![3D-show in London 3D-show](http://lh4.ggpht.com/_2sBmtiVwifo/SwV-fw9TrnI/AAAAAAAAAoo/qYJX3Xp1R8Y/3D-show.jpg)
This cloud not idle time, it power: the command of leading architects and engineers has shown to the world the concept of unique structure which becomes a symbol of Olympic games of 2012 year.
Inflatable cloud
The easy transparent tower comes to an end with a cloud consisting of inflatable spheres at top. This design will help to create amusing 3D-show with the sky of London.
![3D-show with the sky of London Sky of London](http://lh6.ggpht.com/_2sBmtiVwifo/SwV-gXnzZrI/AAAAAAAAAo4/a0dKrtVe6EE/sky-of-London.jpg)
Carlo Ratti, the representative of one of leaders of the project (MIT SENSEable Cities Laboratory), has described the Cloud as “the new form of collective expression and experience, a symbol of a new epoch: it is a sign, rather than than simply material”.
Artist Tomas Saraceno, designer Alex Haw, expert Joerg Schleich also have entered into a command, engineering group Arup, landscape architect Agence Ter, and also company Google, writer Umberto Eco and professor Antoni Muntadas.
![Promo Promo-campaign](http://lh5.ggpht.com/_2sBmtiVwifo/SwV_TqfhRpI/AAAAAAAAAo8/lRfljtDGPf0/promo-campaign.jpg)
The size of a cloud depends on the finance which will be collected on the project. Every possible resources will be involved in gathering on cloud building, including Facebook and Twitter; Google will provide the project with contextual advertising and promo-campaign on YouTube.
“Obama has shown us a good example — it is necessary to include all possibilities of global community in an advertising campaign”, — makes comments Margo Miller. The project budget is mobile, as well as structure — the Cloud can be constructed both on $5 million, and on $50 million; how many will collect money, on so much and will construct.
![Interest Especial interest](http://lh6.ggpht.com/_2sBmtiVwifo/SwV-gLJQNOI/AAAAAAAAAos/3znZ7gu7G8c/especial-interest.jpg)
The cloud will eat energy of the sun and people, will convert and make the new. The in itself structure of a cloud is innovative; authors consider as achievement a transparency, minimum use of materials at which use the volume considerable quantity will be made.
On a cloud the plasma monitors showing the actual information on event are placed; they will be visible from any area of a city. Screens — especial interest for Google. It corresponds to company mission — to organise the world information.
![Example Good example](http://lh6.ggpht.com/_2sBmtiVwifo/SwV-gLCQPWI/AAAAAAAAAow/Wk_xfZd8Lk8/good-example.jpg)
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